In 2016, I worked for Hotel Engine, a hotel booking platform. Together with my marketing team, I worked to develop brand messaging, voice, and tone for the business travel startup and its sister company, Travelers Haven.

I pitched and wrote web copy to the executive and development teams, including headlines, landing pages, and CTAs.

In addition, we refined the company’s social media presence. Our goal was to humanize the brand. This required us to brainstorm campaigns such as #MeetHE, which interviewed various employees and allowed their personalities to shine.

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